Lenses, when you need them
We don't believe you should ever have to wait for your lenses, ration them, or settle for discomfort to get a fair price. That simple conviction has guided everything Clearlii has built since 2011—and it shapes every decision we make today.
Quality eye care shouldn't be a luxury
For too long, getting good contact lenses meant choosing between price, convenience and quality. You could buy cheaply and compromise on comfort, or buy premium and wait days for delivery. We thought that trade-off was unnecessary—and a little unfair.
Clearlii was founded to close that gap. By partnering directly with pharmacies and opticians across the Nordics, and by developing our own lenses with leading manufacturers and researchers, we put genuinely high-quality contact lenses within everyone's reach—at a fair price, and available the moment you need them.
Make quality accessible
To make high-quality contact lenses available to everyone—through fair prices, efficient distribution and an unwavering focus on comfort and eye health.
- Fair, transparent pricing at the pharmacy and optician
- Always in stock, always close to home
- Developed and adapted for the Nordic climate
- Backed by clinical evidence, never marketing alone
A Nordics that sees clearly
We picture a region where every contact-lens wearer can correct their vision the instant they need to—without compromising on comfort, quality, eye health or the planet.
That means lenses that breathe, hydrate and protect; a supply chain that is reliable and responsible; and a brand that opticians and pharmacists are proud to recommend. We measure our progress not in units shipped, but in eyes kept comfortable and healthy, year after year.
Three commitments behind every lens
Our mission is only as good as the choices we make daily. These commitments keep us honest.
Innovate with purpose
We invest in materials and design that solve real comfort and eye-health problems—vitamins, hyaluronic acid, silicone hydrogel and our Silk & Soft Edge—not features for their own sake.
Prove it with science
Every claim is tested in clinical studies, verified by independent labs and checked by experts before a single lens is packed.
Put people first
From the wearer to the optician behind the counter, we design every product and partnership around the people who depend on it.
"We didn't set out to build the biggest lens company. We set out to make sure no one in the Nordics has to choose between comfort, quality and a fair price."
The Clearlii founding teamSince 2011
Common questions
What makes Clearlii different from other lens brands?
We combine three things that rarely come together: genuinely advanced lens technology, fair pharmacy pricing and wide local availability. Our lenses are also specifically adapted for the Nordic climate, and every claim is backed by clinical evidence.
Where are Clearlii lenses developed?
Together with leading researchers and established lens manufacturers, we develop and specify our lenses to exacting CE and ISO standards, then refine them for the comfort and eye-health needs of Nordic wearers.
Does “affordable” mean lower quality?
No. Our pricing comes from efficient distribution and direct pharmacy partnerships, not from cutting corners on materials. Many of our lenses use premium silicone-hydrogel and vitamin-enriched technology.
See the mission in action
Find Clearlii at a pharmacy or optician near you, and feel the difference fair, comfortable, clinically-backed lenses make.