How it all began
The idea behind Clearlii was born from a simple conviction: contact-lens wearers should be able to correct their vision when they need to—without depending on long delivery times. In 2011 we began our journey, combining smart, modern solutions with science to deliver high-quality lenses at affordable prices.
The idea is born
Apotekslinsen is founded with an ambition to offer quality contact lenses through pharmacies—inspired by pharmacy customers' demand.
The concept is tested in Sweden
Apotekslinsen runs a handful of tests together with pharmacies across Sweden.
First partnerships
After a series of successful tests with happy customers, partnerships begin and lenses roll out in pharmacies.
Nordic expansion
Wearers in Sweden and Norway can now pick up their contact lenses at their local pharmacies.
Expanded range
Coloured contact lenses also become available in pharmacies across Sweden and Norway.
Continued Nordic growth
The concept launches in Finland and is now available in more than 300 pharmacies.
A new chapter
Apotekslinsen evolves into Clearlii, marking a new era of premium lenses with a clinical focus.
Our first own lenses
Clearlii launches its first own-produced daily and monthly lenses, specially developed for the Nordic climate.
Continued expansion
Clearlii's contact lenses are now available in over 800 pharmacies.
Clearlii Vitamin
Clearlii launches the first vitamin lenses in the Nordics.
Clearlii Monthly Advanced
Clearlii launches Monthly Advanced, our first silicone-hydrogel contact lens.
Clearlii in Iceland
Clearlii continues its expansion and is now available in Iceland.
The optical industry
Clearlii becomes a proud member of the optical industry.
Clearlii in Denmark
Clearlii continues to grow and is now available at selected opticians in Denmark.
Clearlii Professional
Clearlii launches the Professional series—a range of more advanced lenses fitted by opticians.
We make a difference
Every day we help thousands of people see the world more clearly—with lenses that combine comfort and quality.
Innovation
Innovation makes a difference
We develop contact lenses with a focus on comfort and safety—from vitamin-enriched lenses with hydrating hyaluronic acid to silicone lenses with high oxygen permeability and a silky-smooth surface.
Integrity
Science before promises
Every Clearlii lens is examined in studies, checked by experts and put through rigorous quality controls before it is packed.
Customer first
Comfort above all
From design to finished lens, every Clearlii lens is created with the eye in focus—to give our customers improved vision, good comfort and a pleasant lens experience every day.
Lenses, when you need them
Since 2011 we've worked to increase the availability of high-quality contact lenses at affordable prices. We don't believe you should have to wait for your lenses—they should always be available. Today, Clearlii is sold across more than 1,000 pharmacies and over 150 opticians, with a range developed for the Nordic climate.
Find Clearlii near youTogether with leading researchers and lens manufacturers, we develop lenses with excellent wettability and hydration—so every blink feels silky-smooth. With clinical rigour, precision manufacturing and environmental awareness, Clearlii stands for comfort, clarity and sustainability.